Christmas is coming to town… it’s almost here. But in the Italian town of Senigallia, it already feels like Christmas has begun, thanks to beamZ products. During the opening of the Christmas Season 2025, residents and visitors gathered to watch the Christmas lights being switched on. The city was filled with music, performances, impressive light shows, and snow, transforming the streets into a festive wonderland.

At this opening, beamZ demonstrated exactly what it stands for: creating atmosphere during events and letting people enjoy the moment. Our partner Sound Wave Distribution deployed the products, using 16x the SNOW5000 to create a snow-like effect across the square, while 14x the Nereid 500 and 16x Nereid 380B added movement and colour to the light shows. This brought the streets to life, allowing visitors to fully enjoy the festive atmosphere.

Senigallia is sparkling and the city is completely ready for a magical Christmas!

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